INTRODUCTION
Festivals are gaining popularity world-wide. Previously the domain of hippies and the music obsessed, festivals of all kinds have now entered the mainstream. Hundreds of festivals for people from all walks of life will take place this year. These festivals require expert organization to balance safety with hedonism and attention to detail with high end creativity.
This Online Course will enable participants to develop an innovative and multi-skilled approach to planning, managing and coordinating Festivals. It will also enable them to appreciate the value and importance of skilled Festival Management in an organization or as a Festival Management professional.
The course also includes a substantial Public Relations module.
COURSE CONTENT
Festival Management Planning
Types of Festivals; Managing Festival Planning Schedules; Feasibility Studies; Identifying Festival Goals and Listing Objectives; Festival Organizational Charts; Duty Rosters; Record Keeping Mechanisms; Recruitment; Reviewing Festival Contracts and Agreements; Troubleshooting Festival Coordination; Creation and Presentation of Proposals to Clients.
The Role of the Festival Manager
The Key role of the Festival Manager in the Planning Team, Outlining Core Roles and Responsibilities, Team Dynamics, Task and Festival Timelines, Maximizing Staff and Physical Resources, Planning and Coordinating Team and Suppliers, Decision Making, Contingency Planning.
Coordinating Festivals
Developing Creative Elements; Scheduling Entertainment; Site Planning and Inspection; Analysis and Management of the Registration and Admission Process; Providing Adequate Festival Security; Planning Festival Protocol Requirements; Coordinating Festival Speakers with additional Entertainment for maximum effect; Identifying Appropriate Food and Beverage Menus; Festival Contingency Planning.
Festival Planning Documentation
Festival Contracts and Agreements, Troubleshooting Festival Co-ordination, Preparing a SWOT Analysis to Identify the Vulnerable and Promotional Elements of the Event, Creation and Presentation of Proposals to Clients.
Project Management
Project Management: Planning, Organizing, Leading, Controlling; Phases of Project Management: Initiation, Planning, Implementation, Event, Showdown, Project Evaluation.
Marketing Festival Principles
Needs and Motivations of Festival Customers, The Market Research Process, Effectively Collect and Analyze Market Data, Reporting the findings to the Team and Client, Elements of the Marketing Mix (Product, Price, Promotion and Place), The Pricing Process and How to Establish a Pricing Plan for your Market, Target Marketing Channels, Promote and Develop a Website and Direct Marketing Strategy.
Marketing the Festival
Planning the Festival Proposal Strategy; Preparing the Festival Proposal; Sending Invitations; Budgeting and Buying Advertising; Publicizing the Festival; Organizing Contests; Merchandising; Packaging and Sales Promotion; Formulating a Public Relations Strategy; Conducting Market Research; Methods of Measuring Marketing Activity.
Festival Risk Management
Budgeting; Forecasting Expenditure; Compiling and Understanding Festival Contracts; Managing Health and Safety; Festival Risk Assessment; Copyright and Trademark Considerations; Licenses; Festival Ethical Practice.
Arts Festival Management
Establishing Budget; Choosing Site Locations; Bringing Artists to Your Festival; Signing & Managing Artist Expectations; Handling Displays; Setting Your Art Festival Apart; Developing Marketing Strategies; Sponsorship.
Music Festival Management
Media Marketing & Management; Developing Target Audience; Operating Strategy; Choosing Site Locations; Signing & Managing Musician Expectations; Travel & Accommodation for Musicians; Backstage & VIP Passes; Musician Security & Safety; Crowd Control; Identifying Legal Requirements; International, Regional, Local Festivals
Food & Wine Festival Management
Setting Up Vendor Booths; Managing Food Vendors; Managing Wine Vendors; Working with Local Vendors; Operating Strategy; Sourcing & Working with Volunteers
Community Festival Management
Managing Community Expectations; Engaging & Involving the Community; Traffic Control; Sourcing & Working with Volunteers; Generating Sponsorship Support
Film Festival Management
Key Drivers Behind Running the Festival; Establishing a Budget; Choosing the Venue; Operations Set Up; Identifying Legal Requirements
Multi-Location Festival Management
Working to a Budget; Travel between Locations; Volunteers; Sponsorship; International & National Festivals; Preparing a Festival Action Plan; Media Marketing & Management
Festival Sponsorship
Determining Potential Sponsorship Market based on the Festival Type, Time, Location, Assessing Selling Points of the Festival, Determining Sponsorship Fulfillment Responsibilities, Research and Set Sponsorship Pricing based on Market Factors and Festival Exposure.
Festival Evaluation & Reporting
Different Types of Evaluation Techniques, Understanding Options to Evaluate the Effectiveness of a Festival, Determine How to Evaluate Speakers and Suppliers, Tabulating and Reporting on the Festival’s Success.
Sustainable Festival Management
The Importance Of Making your Festival Environmentally Friendly; Benefits to your Clients, Benefits to the Environment. Environmental Standards & Eco-friendly Credentials; Schemes you can adhere to, Options Available. Types of Eco-friendly Events/Suppliers; Eco-Friendly Caterers, Eco-Friendly Venues and Questions to ask them; Aspects of Sustainability within a Festival: Office & Event Management, Travel & Transport, Carbon Emissions, Waste Management, Water Management, Local Environment & Land Protection, Noise & Noise Pollution
Public Relations
Sponsorship; Internal PR functions; Corporate Image; Press and Broadcast Media Relations; Client Relationships; Internal PR; Commissioning and Briefing Photographers; Supplying Material to the Press/Getting Material onto TV and Radio; Organizing Seminars; Exhibitions and Conferences; Audio/Visual Aids; Writing Skills (Press Releases, Writing Feature Articles for the Press, In-house Journals and Newsletters); Crisis Management; Corporate Advertising; Brochures and Printing.
Presentation Skills
Preparation and Research; Speech Content; Subject Matter and Objectives; Speech Delivery and Variety; Body Language, Eye Contact, etc.; Presentation Aids e.g. Visuals, etc.; Management of Locations and Audiences; Presentation Structure.
Festival Management Project
The project is an important part of the course. Each course participant is given a project brief. Participants are asked at the end of the course to produce a Festival Proposal with their recommendations to the examiners. This gives participants the opportunity to use the knowledge they have obtained during the course in a focused way and develops proposal-writing and creative skills.
METHODS OF LEARNING
Online Lecture Modules, Subject Expert Feedback Sessions after each Module, Practical Case Studies, End of Module Assignments, etc.
SUBJECT EXPERTS
Fitzwilliam Institute Group maintains a panel of qualified Subject Experts.
WHO SHOULD APPLY
Anyone working in Festival Management, in a senior or support position, or those who wish to make a career change to Festival Management. The course will also benefit anyone who has Festival Management as part of their job specification.
QUALIFICATIONS
Successful students qualify for the Advanced Certificate in Festival Event Management. The Advanced Certificate is awarded at Distinction, Credit or Pass Level.
Start Date
Enrollment for this course will commence May 18th 2012.
Course Duration
14 weeks to 1 calendar year depending on individual progress.
APPLICATION PROCESS
There is no application form. The course can be booked and paid for online through our website at our payments page. If you have any additional queries after reading this brochure we simply ask you to contact us on 212-359-4229 or e-mail us at info@EventPlanningCoursesUSA.com and ask to be booked in for a consultation; we will then arrange a time convenient for you.
FEES
$1595
All course material is included in the fee. Fees are payable by credit card, debit card, bank draft, check or PayPal. All fees must be paid before the course starts.
Brochure
Request a Brochure for this Course.
Disclaimer
Every effort is made to ensure accuracy, however responsibility is disclaimed for any error or omission in this website.
Event Planning Courses, as part of the Fitzwilliam Institute Group, closes on Public Holidays and for a number of days at Christmas and New Year. Event Planning Courses reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this web page. Fees are not refundable unless the course is cancelled by Event Planning Courses. Distance Learning Courses are provided by the Fitzwilliam Institute Ltd.
